Ad Formats

Native Ads
On average, 50% higher CTR compared to the standard IAB banners
Less disruptive than any other ad format
Seamless user flow and guarantees high conversion rates
Brand safe
Because native ads don’t look like traditional push or banner ads, people are more likely to pay attention to them and consume their content
Set up requirements:

1. Creative name: Only 75 characters will be visible

2. Description: Only 122 characters will be visible

3. Image Asset:
• File type: *.jpg; *.png; *.jpeg; *.jfif

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format-push-notifications
Push Notifications
Engagement and conversion rates are way higher than industry averages
CPC basis, guaranteeing payment only for interested users
Extended targeting options (interests, subscription period, etc.)
Set up requirements:

1. Content header: Only 75 characters will be visible

2. Description: Only 122 characters will be visible

3. Image Assets:
• File type: *.jpg; *.png; *.jpeg; *.jfif
• Size: 492×328

4. Logo Assets:
• File type: *.jpg; *.png; *.jpeg; *.jfif
• Size: 192×192

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In-page Push
Relatively new ad format and as a result lower competition among advertisers
Cost-effective due to the lower CPC compared to the industry averages
Universal ad format works well for all main offer verticals
Set up requirements:

1. Content header: Only 75 characters will be visible

2. Description: Only 122 characters will be visible

3. Image Assets:
• File type: *.jpg; *.png; *.jpeg; *.jfif
• Size: 492×328

4. Logo Assets:
• File type: *.jpg; *.png; *.jpeg; *.jfif
• Size: 192×192

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format-popunder
Pop-under
Higher scale compared to push, in-page, and calendar formats
High engagement rate due to the full page format
Extremely attractive CPM averages

Set up requirements:

Final destination URL
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Classic Display Banners
Most premium publisher placements which are not available with other formats
Top volumes across all ad formats
Precise targeting and optimization options
Cost-effective due to the high volumes/moderate CPMs
Retargeting options
Set up requirements:

1. Image Assets:
• File type: *.jpg; *.png; *.jpeg; *.gif; *.webp; *.svg

• Size: 300×100, 300×250, 728×90, 900×250, and other popular sizes
• Bidding: CPM

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Calendar
Advantages of the format:
Brand new ad format and as a result high user engagement;
iOS and macOS audience with the higher-paying capacity;
CPC model
The calendar ads fit perfectly with offers such as utilities, dating, and others
Set up requirements:

1. Content header: Only 75 characters will be visible

2. Description: Only 122 characters will be visible

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Video
Most eye-catching and attention-grabbing ad format
Perfect for the branding and audience extension campaigns
Works great in conjunction with other ad formats (video for the branding/calendar or push with conversion goal)
An option to target premium publisher placements

Set up requirements:

Vast Inline and Vast Wrapper (XML)

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format-contextual
Contextual Advertising:
Domain redirect traffic:
Targetable: specific audiences, verticals, or even particular keywords
Seamless user flow and high intent audience increase engagement and conversion rates
Cheap and scalable (Starting from just 0,0004 $ per redirect depending on your targeting settings)
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